Vehicle maintenance is a necessary evil. Like a dentist appointment, people are only happy once it’s over. Even a simple oil change is inconvenient, expensive and can run the risk that you might learn you need a lot more than just an oil change. So how do you get people feeling positive about a necessary evil? We did it by demonstrating our brands’ current positioning in truly unexpected ways. With Certified Service, if you’re expecting to feel uneasy about auto service, think again.